Many companies focus on improving all aspects of their marketing processes. Which is a good thing, but tend to neglect their sales methodologies and strategies. Which obviously ends up making it harder to get results. In this context, there is a method that has been used since 1967 —more than 50 years ago. And that continues to work today: the sandler system. Do you want to know what is it about? In this article. We will tell you what the sandler sales methodology is, and. What its characteristics are, but above all how you can apply it to your business.

What is the Sandler sales technique?

So what is the Sandler sales methodology? It’s actually quite simple to understand: The Sandler Sales System focuses on how sales reps should interact with their customers, acting as “consultants” rather than pushy salespeople. This strategy was developed by David Sandler in 1967. But what does it mean that they are like “consultants”? In traditional sales, sellers usually try to convince the person to buy, explaining the phone number lists characteristics of the product or service, offering special discounts, emphasizing differentiation from the competition, etc. However, when a salesperson has a “Sandler Training”, he puts his efforts into asking exploratory questions during the sales process, in order to understand the customer’s problem and thus help him make the purchase decision.

Features of the Sandler System in Sales

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Although the concept of the Sandler methodology is quite understandable, there are certain features that will help you have a deeper understanding of it: The seller should not be too pushy about the sale, but should act as an advisor. This Aero Leads can be considered the same as HubSpot’s inbound methodology. The seller can abandon the sales process if he detects that the product or service does not fit the needs of the potential customer. Spending more time to force close, would only leave a bad experience. The Sandler method is based on the psychology of the consumer, since it takes into account the motivations and needs of the consumer, instead of focusing on the product.

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