Have you ever attended a webinar or done one? This content format is one of the most interesting, and one that. Depending on its quality— has the greatest value for the user. When a brand is creating its content marketing strategy. It is very important that it first take into account its buyer persona, the objectives. Philosophy and essence of the brand, so that it can choose the formats. That best suit them. The webinar is the type of content you could be looking for. If your intention is to transmit knowledge a little deeper and closer. So, do you want to know what it is and how to make your own webinar? In this article. We will tell you everything you need to know. In order for you to have a more solid marketing strategy.

What is a webinar?

Do you know what the word webinar means? In simple terms, webinar combines the words web + seminar in the English language, while in Spanish it means network + seminar. In this way, a webinar is content —in video format— that fulfills the same function as a conference, workshop or webinar, and that is taught through the internet, generally on various social networks such as Facebook, Twitter, and cell phone number lists Instagram and LinkedIn. One of its main characteristics is that it takes place live, with the assistance of a group of people who have registered in advance. The webinar is not just about giving a one-way talk and that’s it, but it should seek to interact with users, so that the content is more enriching and that most of the doubts of the participants are answered.

How to Make a Webinar for Your Marketing Strategy?

If you are reading this article, it is most likely that. You are not satisfied with knowing what a webinar is. But you want to know how you can carry out yours. Whether you’re a freelance professional, or running your own Aero Leads business. Or in charge of digital strategy for a big brand, the following key points are. Sure to help you create a successful webinar. 1. Define the objectives of your webinar. The first step is the most obvious of all, but at the same time. It is one of the most important and that you cannot skip at all. If you have worked with business strategies before, then you know. That marketing objective are needed so that efforts can be focused without complications.

 

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