In recent years there has been talk of growth marketing. An interesting and powerful marketing methodology born in silicon valley, but. Which has gradually left the technological niche and has entered other industries. In a hyperconnected world, purchasing data has become more than. An item to keep in a company’s history; now, they play vital roles that impact not only sales efforts. But traditional and digital marketing as well. This is where the term growth marketing comes into play. A strategy that uses data to execute advertising or digital marketing campaigns that use information from sales funnels. To generate long-term relationships and, in general, grow a business.
Growth Marketing: Grow Using Data
Growth Marketing —also known as Growth Marketing— is known as an evolution of the marketing we know, since it uses traditional persuasion techniques combined with digital ones, but with a solid base: data from the consumption phone number lists funnel of your brand, product or service . In other words, instead of focusing on reaching an indiscriminate amount of cold public as possible, with Growth Marketing we also seek to obtain new customers, but with the difference that the goal is to retain them within your funnel, make them go through it and finally turn them into end customers to get the best possible Return on Investment (ROI).
Growth Marketing Vs. Growth Hacking: Diferencias
At first, both Growth Hacking and Growth Marketing may seem like the same terms. However, it is important to note that Hacking is an element of Growth Marketing, not a separate methodology. Growth Hacking is characterized by experimentation, that is, the specialist in this branch —called Growth Hacker— has the task of constantly testing persuasion techniques that allow obtaining the highest Aero Leads possible ROI in the shortest time. This includes everything from brand messages, through the design of digital assets (website, mobile applications, etc.) with a focus on offering the best user experience, and advertising strategies that allow generating quality income in a short time.