Infographics are powerful tools for conveying messages, and even more so in the world of marketing. Although practically everything can be explained with words, it is true that some data can be better understood when accompanied by graphic elements. And if they are conspicuous? Even better, because they take less time to capture the user’s attention. Do you want to discover how to make effective infographics? Then this article is for you, as we will tell you everything you need to know, including its definition, characteristics, classification, tools, strategies and much more, regardless of whether you are a graphic designer or not.

What is an infographic?

Let’s get straight into the matter with its definition: An infographic is a graphic representation of information that combines both text and visual elements. In this way, we have that its main purpose is to make the information more digestible, and name and phone number list facilitate its understanding to the point that it is not necessary to have very high prior knowledge. Infographics work great because most of us tend to learn better with images, as our brains process it faster. In fact, about 90% of the data that reaches us is visual . Storytelling infographic example. This is an example of an Aloha! That is why —as Internet users— we are more interested in seeing a photograph, a meme or even a video, instead of a very long text that gives us practically the same content.

Why use infographics?

name and phone number list

Now, surely you have to ask yourself what is the use of making an infographic, or rather, in what cases should you use them? The main use would be to simplify the information. Do you have a very complex topic that you want to explain Aero Leads to an inexperienced audience? An infographic will help you. To represent the results of some investigation, especially if a quantitative method is used —that is, one that observes the phenomena through statistical techniques—, since the graphs are easier to understand than just the numbers. As a form of comparison, also known as the “versus”. For example: to see the differences between two or more products, services, places, etc.

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