Do you know what a TT or trending topic is? If you use twitter frequently, surely you already know the term very well. As they allow you to keep abreast of the latest trends on the internet. But that’s not all, since its correct use can also help create better social media strategies. That make it easier for you to viralize your content, get better engagement, and quickly understand . And in a better way— how it behaves. The market in which you operate. So, if you are looking to learn the definition of a trending topic. How it works, and how to include it in your marketing strategy , then this article is for you.

What is Trending Topic (Tt)?

A trending topic —abbreviated only as TT—, is an English word that literally means “trending topic” in Spanish, and refers to the keywords that Twitter users use the most at a given time. To do this, the Twitter algorithm not only analyzes how to find ceo email use of keywords in tweets, but also looks for frequent hashtags, retweets of them, likes, among other things. Although this term was born on Twitter, little by little it was used to refer to all the trends that arise on the internet, whether in forums —such as Reddit—, Facebook, YouTube, Tik Tok, LinkedIn, etc.

Trending Topics on Twitter

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And where on Twitter can you find them? How do you use them? These are found in a section called “Explore”, which in turn is divided into subsections with each of the specific issues of the moment, both globally and locally, and which are also placed in positions —from 1 to 30 — depending on the level of popularity. Among these sections are: For you: These are the trending topics that fit your tastes and Aero Leads preferences, depending on the activity you have on Twitter, and the content you consume. Trends: These are the most popular topics of the moment, what everyone is talking about regardless of the place. For this reason, these tend to be more general than in the other sections.

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