Trends in digital marketing for Black Friday 2022

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Trends in digital marketing for Black Friday 2022

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The most awaited day for buyers and companies is approaching. Trends in digital And an excellent reason for you to consider — if not prioritize — your digital marketing actions for Black Friday 2022 is knowing that the market generated R$4 billion in 2021 on this date alone. These are impressive numbers that show how much e-commerce and digital actions have a valuable weight in customer attraction strategies in one of the busiest periods of the year. And, throughout this post, we will show what is trending in digital marketing in 2022.

Why prepare for Black Friday 2022?

This way, you have plenty of time to analyze and implement the actions. That can best translate into results for this year’s edition, which takes place on the 25th of November. A good reason was highlighted in a. Globo survey: 50% of consumers Netherlands WhatsApp Number Data intend to go shopping on Black Friday 2022. Trends in digital This highlights good sales opportunities, considering. That the current inflation and post-pandemic scenario could. Worsen a recession and curb Brazilian consumerism. So, considering the records broken in previous editions. This could be a great opportunity to anticipate demands and. Generate strategies that achieve results.

What are the marketing trends to use on Black Friday?

Live commerce Live commerce is a trend that gained strength on Black. Friday 2021 and should continue to be valued this year. And what would this concept be. Through the help of influencers or representatives of the brand itself. Companies use social networks to AWB Directory publicize news and offers live . It can be live on Facebook or Instagram, for example. An efficient and simplified way to attract buyers and. Generate opportunities in a very short term. Just scan the code and the customer is already halfway to the purchase.