Strategy in which the company defines an ideal customer profile or more and. Based on that. Assembles a list of contacts to proactively approach – without a request or prior permission -. Either by call (cold call) . Whether by email (cold mail). Messages on social networks . Whatsapp… as there is no response. The company continues to try in various ways until. In fact. It is able to talk to these potential customers. This strategy was introduced in aaron ross ‘s book “Predictable revenue” – where the term “Prospecting” came to be used to illustrate the act of going after contacts with the intention of turning them into “Prospects”. It is worth remembering that. Although similar. The terms “prospect” and “lead” are different! While “prospect” defines a contact probed by the company. But with little familiarity with it. “ lead ” is the
Potential customer attracted by what the company has already offered that is relevant to him. Through content or previous experiences. Practical Ecuador Cell Phone Numbers guide: how to choose the best marketing strategies for your business what is the difference between inbound marketing and outbound marketing? I often say that the main difference between inbound marketing and outbound marketing is that: in inbound marketing . The company attracts a potential customer who chooses to move forward with it of their own volition; in outbound marketing . The company approaches a potential customer by calling. Texting or even knocking on their door. The term “cold” is also widely used in outbound marketing for precisely this reason: the company approaches contacts that are not warm. As they probably do not yet know it or have a.
Relationship with it. Does all this mean that outbound marketing is worse than inbound marketing ? No! This means that both strategies are different and have their own weaknesses as well as strengths. And an efficient way to execute your strategy is to balance the disadvantages of one with the advantages of the other. Which optimizes your efforts as a whole . This is what I’m going to show you now: tip: inbound and outbound marketing: do you have to choose? 4 reasons not to invest (only) in outbound marketing! 1. Your customers don’t just want outbound marketing every day. New companies appear that sell the most diverse products and services. Look around you: how many companies do you see? How many promotion emails are in your inbox? Imagine. Then. If they were all links?! The market is more competitive.
Than ever — and it’s not showing any signs that it’s going to get any easier for companies to stand out in the future. Therefore. Getting in touch with a potential customer now requires much more care: understanding the context is fundamental to the success of a strategy! For this reason. The company cannot only approach cold contacts. But also build a context that makes it possible to approach warm contacts. And guess what? That’s where inbound marketing comes in. Attracting and generating leads primarily through content marketing . Interactions like this go beyond the status of “Contact”: when the company calls one of these leads . For example. It won’t be seen as a stranger trying to interrupt you with an unexpected call. It will be the continuation of a conversation! Even if he has not asked for a quote .
Getting in touch with a
There is the advantage of already knowing the company . Knowing what it does. Its opinion on some subjects. And so on. In summary: in outbound marketing . It takes a lot of contact attempts to get a conversation going. But approaching a potential customer who already knows the company. The probability of this happening is much higher because it has already generated value for them before — through content . But the advantages of uniting outbound marketing and inbound marketing do not stop there ! The inbound marketing handbook 2. Outbound marketing does not guarantee the necessary personalization in addition to generating value for leads — through knowledge.