There is no doubt that marketing is constantly evolving. Several years ago traditional marketing was at its peak, on television. Radio, billboards, word of mouth, guerrilla marketing, among many other techniques. It didn’t take long for the internet age to change. The way companies—and people—sell, taking new strategies across blogs. Social media, email, and more. But is it necessary to abandon the traditional format. Can they be combined? Which would generate more benefits? To answer these questions we have made this article, where we explain what both traditional and digital marketing consist of, so that you can decide which of them is best for you.
What is marketing?
To give you a bit of context, we must start with the really basics, by defining what marketing is, and how it can help your business. Put simply: marketing —or marketing in Spanish— is the science that studies and satisfies the needs of a Brazil cell phone number-specific market, in order to benefit both that market and the company itself. Cell phone that says “online marketing,” along with a keyboard, coffee, and glasses. Although marketing can be defined in different ways depending on the author’s point of view, the truth is that the constant is the satisfaction of the needs of the target audience. And have you ever wondered how long marketing exists? This is older than it might seem, since it has been with us since man began to exchange, barter, and sell.
Knowing the basics, what is considered traditional marketing? Before we explained that marketing was about benefiting both the target market and the company itself, and that does not change in traditional or digital marketing. What does change are the means and tools used to achieve that goal. Person reading a newspaper. Traditional marketing —or also known as offline marketing— is still recent, since until a Aero Leads few years ago it was still used as the first option. This emerged in a time of overcrowding, where it was sought to get the message. To everyone regardless of whether or not said message was made for the user. A clear example is in street ads, where everyone. Who passes by can see it, but only a small percentage of truth is going. To be interested in the product or service being promoted.