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What should you know about Core Web Vitals?

What should you know about Core Web Vitals?

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As user experience becomes more important. You’ll want to make sure everyone loves your site for Google to rank it highly! The tools listed below will help you evaluate your site’s performance and highlight what needs improvement. The Core Web Vitals report gives you an in-depth analysis of your site using real data. So you can measure the performance of different site URLs and receive detailed information for each page. As user experience becomes more important, you’ll want to make…

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How to Grow Your Business Using Online Reputation Management

How to Grow Your Business Using Online Reputation Management

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Do you want to receive more positive online reviews for your business? During the webinar recently given by Carlos Guzmán from WSI. We talked about reputation management. In case you missed it, you can watch it here . Carlos Guzman , WSI Digital Marketing Consultant, speaker and author, was CEO of different technology companies over the last 20 years, before joining WSI in 2004. Why is online reputation so important? More than ever, consumers (both B2C and B2B) are looking…

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Digital Marketing is an Investment not an Expense

Digital Marketing is an Investment not an Expense

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Marketing (including digital marketing) is the act of persuading. A person to buy a product or service. Businesses often have to convince their customers to buy their product or service. Instead of buying something similar from another company. Needless not an expense to say, marketing is becoming more difficult. Not only is the competition fierce but technology and the digital world change all the time. Therefore, trying to specify a marketing strategy is as difficult as hitting the center of…

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How to Use Videos to Increase Engagement with your Blog

How to Use Videos to Increase Engagement with your Blog

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As we approach a new year, it’s an ideal time to explore ways to improve your content marketing strategy. Looking for ways to take your business blog to the next level? Now is the time to explore using video marketing to increase engagement increase engagement with your blog posts. First of all, it is worth mentioning that there are many ways to use video to boost your marketing campaigns . One of those ways is by using video content, which…

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5 reasons why accessibility benefits your business

5 reasons why accessibility benefits your business

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For over 25 years, WSI has provided digital marketing services and strategies (including website accessibility checklists ). To businesses of all sizes across why accessibility various industries. Our host for this webinar and Digital Marketing. Consultant for WSI is Eric Cook , MBA, a recovering banker, award-winning web designer. Three-time author for Digital Minds. A Strategic Approach To Connecting And Engaging With Your Customers Online. What is accessibility on a website? The official definition in the W3C Web Accessibility Initiative….

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Post-COVID digital trends that are here to stay

Post-COVID digital trends that are here to stay

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The COVID-19 pandemic forced many companies, marketers, and customers to rethink the way they communicate, interact, and do business. Companies around the world have had to adapt to an unprecedented and ever-changing business environment. Many organizations have adopted new practices and strategies. To stay afloat while respecting the post-COVID lockdowns. Social distancing measures and other restrictions. That have been imposed during these difficult times. As a result , online activity has accelerated significantly since the beginning of the pandemic. Change…

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Voice search will change the digital marketing environment

Voice search will change the digital marketing environment

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In recent years, has been dominating the online search environment. It is convenient for many, as it allows everyday users to voice search talk into their devices instead of entering keywords in their queries to get answers. According to PwC, of people between 25 and 49 years old talk at least once a day in front of their voice-enabled devices. Voice recognition on our devices has become extremely complex and precise. While voice search has been around for a while…

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3 Purpose-Driven Marketing Lessons from 3 Innovative Brands

3 Purpose-Driven Marketing Lessons from 3 Innovative Brands

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In the past, many people chose to remain neutral on certain causes and issues to avoid retaliation. Many people today feel that it is important to be part of something bigger. Whether supporting a local/global cause or living a certain lifestyle. Many Purpose-Driven consumers are currently looking to make a difference. That desire to make a difference is most reflected in the behavior. Our customers and their purchasing decisions. Some examples are supporting certain cruelty-free cosmetics brands ( BECCA )….

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Why Businesses Should Use Instagram Stories

Why Businesses Should Use Instagram Stories

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First of all, Instagram Stories are a quick and easy way to engage with users and followers. According to a study carried out by Microsoft. Currently the average attention span of human beings has decreased from 12 to 8 seconds. Many people attribute this to the proliferation of technology. The wonderful thing about Instagram Stories. That they cater to this generation’s attention span. Because you can only post 15-second videos. Furthermore, the format of this option is perfectly compatible with…

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Everything you need to know about website design and development

Everything you need to know about website design and development

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If you are a business owner you need certain knowledge about designing and developing a website. A website is just as important as a brick-and-mortar store. Because it helps people form an opinion of your brand and can increase (or decrease) your sales figures. Everything you know you need a website. But it’s not enough to simply have it. You must have the right one for you. Web design and development are the two tools. That will allow you to…

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Three ways to carry out competitive analysis

Three ways to carry out competitive analysis

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Comparative analysis of the competition is one of the essential tools. That every company should have in its digital marketing toolkit . We’ve already three ways to talked about what companies can do to gain an advantage. What about those that for whatever reason fall behind the competition? Whether it’s due to lack of time, energy, resources or some other reason. When one company gains an advantage, another loses it. To be realistic, most businesses know that there will always…

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Aspects to consider for success in electronic commerce

Aspects to consider for success in electronic commerce

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On the panel moderated by WSI Director of Marketing and Communications Cheryl Baldwin, Sharon Herrnstein , BA, MBA, and Chief Marketing for success Officer of WSI Digitaledge Marketing, and Heidi Schwende , Chief Digital Officer and Chief Marketing Officer of WSI Digital Moxie Inc., answered some FREQUENTLY ASKED QUESTIONS in a very enlightening conversation about how adopting or improving the field of e-commerce can help you get your business off the ground. In case you missed it, you can watch the…

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