They are not a magic recipe to achieve success in the first campaign, but they are the bases that any marketing strategy should follow. It is those foundations that allow you to safely build the rest of the house. The 5 keys to achieve a good direct marketing campaign Who are you addressing? It is vital that you have minimal knowledge of the market you want to reach with your action. It doesn’t matter if you want to do a…
Today, we focus on the image as the key to ads. Keys to improve your creatives Focusing your ad on a product or service is vital. In order to attract the attention of users, you will nee an image, which must make the most of your resources. 1.- Clear call to action. You should not beat around the bush: your ad should make it clear what benefits the user to it. An offer , a discount, a free course, being…
This will ensure that the contacts to whom you send your data are real people who want to receive said information. This, in marketing campaigns, is vital. 2.- Segmentation. Segmentation is key to creating campaigns. If you want to make ads you need to be able to segment your database well. A quality one has perfectly data to work with. Tastes, age, income, sex, physical condition and a long etcetera. 3.- Internal information. Databases are not only used for marketing…
Nor to users located in a sector with a low per capita income. The basics when defining a target If you are still familiar with the term target, you probably need to know how it is defined and the basic guidelines . These are some of the steps you should follow: 1.- Define the basic data: age, sex, location or profession. These data are the most basic and will help you when segmenting your campaign. Remember that it is you…
The most current ones are capable of answering questions and solving problems without the user having to go through an agent. The advantages of an IVR system Despite the fact that this system, depending on the degree of implementation, has a cost, its main objective is quite clear: to save time and money . Results with a well-implemented IVR system can improve in a matter of days. Improves call management: it is in charge of distributing calls to specific departments,…
KLM case: the airline was the first to obtain a verified WhatsApp Business account and it did not miss out. It started using the service to send tickets to its customers and also real-time information about their flights . At the time, it was the only one to offer this comfortable support for customers. Accor case: the hotel chain began using WhatsApp to communicate with its guests . Clients could make changes, book dinners or massages through WhatsApp. Taxis Almería…
These must work and be operational 24 hours a day, 365 days a year for companies that offer continuous services: electricity, gas, water, Internet, etc. Resolution of incidents: claims will now have a period of 15 days (previously 30) to be resolve. Each CCAA may reduce this term according to its legislation. These are the keys that you should know about the new Customer Service Law propose by the current Ministry of Consumer Affairs and which will be brought to…
The possibility of including images, graphics, interactive buttons or codes takes the possibilities to another level. Of course, it is a more user-friendly system, which can easily respond or confirm an appointment. Who confirms an appointment via SMS? Nobody! With RCS things will change, as user interaction will be simpler and more intuitive. An open rate similar to SMS To this day, SMS continues to have the highest opening rate over WhatsApp, email or social networks. With the RCS, being…
Its implementation is not too complicate and can help to better manage the call center. These are some of the features that can help improve the performance of a call center : call monitoring Integration with ticketing system Smart call routing In general terms, an ACD aims to improve agent performance , minimize user waiting, improve call distribution and prioritize urgent calls. If you have a call center and want to improve its efficiency, now you know that with an…
What functions does a PBX or virtual switchboard offer? It provides a single number for external users to contact any employee or department in the company. Distribute calls to agents depending on user nes with an ACD protocol. Connections and disconnections made correctly. It automates answer calls and allows you to offer a menu for call distribution. Play music or automat messages to users. Call transfer between internal lines. Free internal calls between extensions. An updat call center with the…
Training: when you have to train new agents you will have hours and hours of conversations, questions, answers and witty outings from your agents. Everything will be easier when it comes to testing new workers. New doors: implementing call recording in your call center can open many doors for you. This system is mandatory to be able to sign documents over the phone or hire certain services. You can open new business avenues. Recording calls in a call center is,…
A third message shortly before a month: if necessary, offer an offer on the products in your cart a few days before it expires. SMS Marketing strategies are vital to grow well and fast. Now you know another way where you can implement them. Send comment Your email address will not be publish. Mandatory fields are mark with * Advantages of recording calls in a Call Center Sep 14, 2022 | Call centers | 0 Comments “This call may be…
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