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What Google’s Helpful Content Update Means for Your SEO

What Google’s Helpful Content Update Means for Your SEO

On September 9, 2022, Google announced that it had completed. The rollout of the update to its Helpful Content . The change in Google’s algorithm Helpful Content is intended to improve. Therefore, The user experience by highlighting high-quality content. This blog explains updating useful content. How it is measured, its impact on SEO. What to do if your website gets flagged. We consider the update to be one of the most positive developments for SEO in recent years.  What is…

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How Can You Protect Your Business from SERP Volatility?

How Can You Protect Your Business from SERP Volatility?

Google works hard to make you protect it easier for users to find information. In this way, the search engine periodically updates. Its tools as a way to improve SERP results (also known in English as Search Engine Results Page). Updates to the search engine are intended to help users. Although creators often get frustrated with Google updates as they have to make adjustments to their work methods to accommodate these changes. What questions should you ask yourself about the…

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Web3 and the changing digital environment for business

Web3 and the changing digital environment for business

Do you get dizzy just hearing about blockchain, cryptocurrencies, NFTs and metaverse ? All of them are part of the so-called Web3, and that is where the future lies. During a recent Springboard event. Dan Monaghan spoke about the new wave of the digital environment Internet. As founder of WSI and Clear Summit Group. Dan is a widely recognized thought leader in the technology and digital marketing environment. Therefore, who could guide us better than him. On the importance of…

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Future View of Apple’s Advertising Area

Future View of Apple’s Advertising Area

It may have gone somewhat unnoticed on the radar. Future view but The Financial Times recently reported. That Apple is preparing to substantially develop its advertising area in the coming years. Now, how do we know if Apple hasn’t said anything publicly? According to LinkedIn, Apple has more than 200 openings for its ad platform. Which would nearly double the size of its current infrastructure. It’s estimated that Apple likely earned $5 billion in ad revenue in 2021 and could…

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Why are LinkedIn ads important?

Why are LinkedIn ads important?

LinkedIn is a professional networking ads important platform that enjoys credibility in the business environment. For that reason, with LinkedIn ads, you can generate leads, traffic to your website.  Nurture brand recall among an audience of more than 850 million professionals . If your business strategy requires you to focus your attention on business professionals. You will need to create a LinkedIn page and engage with the global business community. It is possible to get in touch with a more…

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The importance of renewing obsolete content

The importance of renewing obsolete content

No matter how hard you try, your website will have outdated content. Here at WSI, we are constantly writing and publishing new content for our blog. As fresh content is at the heart of an effective marketing strategy. However, the world continues to renewing obsolete move quickly. Time passes and soon we have a list of obsolete items that need updating. What to do with obsolete content? Look at old content first and consider revamping articles relevant to your current…

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What is digital word-of-mouth?

What is digital word-of-mouth?

Marketers and business owners are always digital word looking for new ways to reach. Their target audience and do it before the competition. Therefore, you have probably heard of the concept of word-of-mouth. But what is digital word-of-mouth ? Basically, it’s when people use the internet to talk about your brand or product, whether through reviews , social media posts , or even private messages between friends. Digital word -of-mouth is a powerful tool that can help you reach new…

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How to Protect WordPress from Clickjacking Attacks

How to Protect WordPress from Clickjacking Attacks

Clickjacking attacks, also known as “UI recovery attacks,” are a type of cyberattack that tricks users into clicking buttons or links on web pages that they do not intend to click . These types of attacks can have serious consequences, including theft of personal information, unauthorized purchases, and the spread of malware. This post explains how to protect your WordPress site from clickjacking attacks. What is clickjacking? Clickjacking is a malicious technique that lures users into clicking buttons or links…

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5 steps to achieve a successful branding strategy

5 steps to achieve a successful branding strategy

Collection of thoughts. Emotions and associations that people have achieve a successful about your business. And in the realm of social media. Your brand is essential, as it is one of the first things potential customers see when they come across your page. Despite this, many companies suffer from poor social media execution because they do not have a well-founded strategy, which can make it more difficult to stand out from the crowd. Therefore, in this article we share the…

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The role of the metaverse in digital marketing

The role of the metaverse in digital marketing

Although video games make up the most active sector in the metaverse. The most popular activities within this niche are those corresponding to recreations of social and live events. According to some research , 28% of adults globally are interested in attending virtual musical concerts. Fortnite, Roblox , The Sandbox, and Decentraland are all places where people attend weddings, birthdays, graduations, and concerts.   What is metaverse marketing? To understand metaverse marketing we must Turkey Phone Number List first know …

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Updating useful content on Google for digital marketing

Updating useful content on Google for digital marketing

Have you noticed changes in search visibility or traffic in Google Analytics or your Search Console? Officially, the update finished rolling out in early September 2022. The impact of the update was limited unless your website categories included pages with song lyrics or ringtones. However, Google confirmed,  Over the coming months. We will continue to Updating useful refine how the classifier detects unhelpful content. Continue to launch efforts to better reward people-first content. How the update works Updating useful Google…

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The Future of Marketing

The Future of Marketing

Eight is the lucky number! 2023 is the eighth consecutive year we’ve published. A look into the future. We love doing it, and this data suggests our readers love it. As long as that’s the case, we’ll be back every November! As we said last year, we hope everyone who reads this blog is well. It seems future of marketing we are emerging from the pandemic, although 2022 brought geopolitical and economic difficulties that have been felt around the world. …

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