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Is a message necessary to unsubscribe?

Is a message necessary to unsubscribe?

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Linking to an unsubscribe page that confirms. Whether the user really wants to opt out of your mailing list can also be used to convince. The subscriber that message necessary they should be on your mailing list. Opinions are divided on the need for this page. But, if done right, an unsubscribe message offers insight into why readers are unsubscribing and encourages them to re-engage. If someone gives me their business card is that enough to add them to an…

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Steps to Attract More Qualified Leads Online

Steps to Attract More Qualified Leads Online

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Over the past 25 years, WSI has helped 100,000 businesses navigate the complexity of digital marketing. Attracting more qualified leads online is just one Steps to attract of the topics. We have covered in webinars aimed at educating and sharing best practices on aspects of digital marketing. Gerardo Kerik , managing director of an Atlanta-based WSI agency. Draws on his years of experience at Fortune 500 companies. Where he launched brands and products in the US, Europe, Southeast Asia and…

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Is email marketing relevant today?

Is email marketing relevant today?

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A Digital Equipment Corp employee, Gary Thuerk, sent. Therefore, The first email marketing blast in 1978 . He sent an email promoting his company’s. Computers to 400 recipients, and made $13 million in sales, about $78.8 million today. Even today, well-crafted emails. Therefore, That are targeted and meaningful can be one of the most effective marketing. Methods for connecting with your audience at every stage of the buyer’s journey. Benefits of email marketing relevant today While email marketing may evoke…

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How to create the perfect digital marketing strategy?

How to create the perfect digital marketing strategy?

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Whether you have an online or physical business. You will need create the perfect to have a digital marketing strategy. Without it, you’ll miss out on the opportunity to convert whoever buys or searches for your products or services online. Read on and learn how to create the right digital marketing strategy for your business. Meet your ideal client create the perfect The better you understand who your ideal customer is the easier. It will be to create marketing content…

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How to get your local customers to find you online?

How to get your local customers to find you online?

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Local search is a hot topic among WSI agencies around the world. Alison Lindemann , a WSI Top 25 Revenue Earner and Top Gun recipient since 2004. With decades of experience in digital and traditional marketing. At her Los Angeles-based agency, is also the author of the chapter titled. Lead Nurturing in our Digital Minds book. Recently, Alison taught a webinar on how to make it easy for your local customers to find you online. Define your local searches and…

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Excellence in e-commerce

Excellence in e-commerce

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E-commerce, which was originally a secondary business option to promote products. Excellence in has today become a disruptive agent in retail commerce. Already the first option for many buyers. Likewise, as customers demonstrate their preference for certain brands by making online purchases. The total percentage of dollars spent continues to lean toward electronic commerce (eCommerce). Implement the right Excellence in platform As e-commerce has grown, the platforms on which Lebanon Phone Number List brands can build. Launch their online stores…

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What should you know about Core Web Vitals?

What should you know about Core Web Vitals?

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As user experience becomes more important. You’ll want to make sure everyone loves your site for Google to rank it highly! The tools listed below will help you evaluate your site’s performance and highlight what needs improvement. The Core Web Vitals report gives you an in-depth analysis of your site using real data. So you can measure the performance of different site URLs and receive detailed information for each page. As user experience becomes more important, you’ll want to make…

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How to Grow Your Business Using Online Reputation Management

How to Grow Your Business Using Online Reputation Management

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Do you want to receive more positive online reviews for your business? During the webinar recently given by Carlos Guzmán from WSI. We talked about reputation management. In case you missed it, you can watch it here . Carlos Guzman , WSI Digital Marketing Consultant, speaker and author, was CEO of different technology companies over the last 20 years, before joining WSI in 2004. Why is online reputation so important? More than ever, consumers (both B2C and B2B) are looking…

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Digital Marketing is an Investment not an Expense

Digital Marketing is an Investment not an Expense

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Marketing (including digital marketing) is the act of persuading. A person to buy a product or service. Businesses often have to convince their customers to buy their product or service. Instead of buying something similar from another company. Needless not an expense to say, marketing is becoming more difficult. Not only is the competition fierce but technology and the digital world change all the time. Therefore, trying to specify a marketing strategy is as difficult as hitting the center of…

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How to Use Videos to Increase Engagement with your Blog

How to Use Videos to Increase Engagement with your Blog

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As we approach a new year, it’s an ideal time to explore ways to improve your content marketing strategy. Looking for ways to take your business blog to the next level? Now is the time to explore using video marketing to increase engagement increase engagement with your blog posts. First of all, it is worth mentioning that there are many ways to use video to boost your marketing campaigns . One of those ways is by using video content, which…

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5 reasons why accessibility benefits your business

5 reasons why accessibility benefits your business

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For over 25 years, WSI has provided digital marketing services and strategies (including website accessibility checklists ). To businesses of all sizes across why accessibility various industries. Our host for this webinar and Digital Marketing. Consultant for WSI is Eric Cook , MBA, a recovering banker, award-winning web designer. Three-time author for Digital Minds. A Strategic Approach To Connecting And Engaging With Your Customers Online. What is accessibility on a website? The official definition in the W3C Web Accessibility Initiative….

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Post-COVID digital trends that are here to stay

Post-COVID digital trends that are here to stay

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The COVID-19 pandemic forced many companies, marketers, and customers to rethink the way they communicate, interact, and do business. Companies around the world have had to adapt to an unprecedented and ever-changing business environment. Many organizations have adopted new practices and strategies. To stay afloat while respecting the post-COVID lockdowns. Social distancing measures and other restrictions. That have been imposed during these difficult times. As a result , online activity has accelerated significantly since the beginning of the pandemic. Change…

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