“Measurement is the first step to control and ultimately improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you…

Content marketing has become one of those hot trends in the marketing world and one that companies and brands are seeing with better eyes. There are several reasons for this…

One of those measurements that have become the great obsession of brands and companies in these times is that of engagement. At first, everyone swore and swore by the large…

Every year, marketers are on the lookout for trends and predictions for the years to come, as this allows them to keep up to date with what is happening in…

86% of consumers would be willing to pay more in exchange for a better experience, but only 1% feel that brands meet their expectations. This data, collected in a CEI…

Almost without realizing it, each of us is shaping a personal world to measure. We already have numerous options to personalize our environment: the audiovisual offer that we consume, the…

In the digital age, the path to achieving customer engagement is difficult and complex for companies. Clients with barely any spare time are faced with countless options and are bombarded…

Marketing and advertising are one of the most powerful weapons that companies and brands have to reach their consumers, but in that race there are those who are often somewhat…

Growth hacking is one of those terms that has taken hold in the marketing world after having a moment of hype popularity in which everyone seemed to be talking about…

One of the great obsessions of brands and companies in the times of the Internet and of reputation in the days of the Internet is the balance left by the…

We are fully immersed in the era of digital transformation. Not only because all the business processes of companies are being digitized to a greater or lesser extent, but there…

Let’s face it, a lot of potential customers click on a product, check its price and details, but don’t end up finalizing a purchase. According to Bayard’s analysis, the cart…

Comments, votes and opinions are one of the crucial elements in the internet age when creating a public image of a product, a brand or a store / establishment. In…

One of the big recent obsessions of brand and business leaders is measuring where and how their ads appear. The risks to the image of the brand are one of…

The US elections may be long gone and how Donald Trump came to power is no longer breaking news and breaking analytical material. However, the US elections remain informational material…

In the last 10 years, digital marketing and online advertising have been diversifying the way in which brands communicate with their target audience; These have used an innovative and effective…

Although it is harsh with millennials, the animation shows an indisputable fact: our society communicates in a way never seen before in the history of humanity. Economic, commercial and cultural…

The term ‘disruptive’ is not new, but in marketing it has been used a lot in recent times, especially after the appearance of Geoffrey Colon’s book ‘Disruptive Marketing: What Growth…

Specialists say that it is much easier to make a brand fall than to position it properly. For the first, an error in the messages or appear in undesired situations…

As marketers begin to implement multi-retargeting in their digital marketing campaigns, the questions of which attribution model to employ are more important than ever. Choosing the optimal attribution model for…

If there is an immutable reality in life, it is that of change . Especially when it is loaded with a few years of experience it is discovered that the…

Video has come into vogue in recent years in a very powerful way. As consumers watched more videos on their mobile devices and as they spent more time and attention…

In a leap of faith, today I want to ask the kind and patient reader to do a little exercise. We are going to close our eyes in front of…

One of the big problems that all digital professionals face is advertising saturation, in fact according to the latest IAB report on Content & Native advertising, 36% of respondents consider…

Video is one of the star elements on the internet. It is clear to everyone that users watch a lot of video content and that they will do so even…

Every year there are great challenges for brands and marketers, so we must always be up to date with each forecast and trend that awaits us for the following year;…

“Viewability is not a KPI and should not be a key factor in making a decision on Digital Performance and even Branding.” This article will briefly review the key aspects…