That companies need, whatever their nature, size, turnover or market, to give digital answers. That this absolutely necessary transformation has a transcendence and an effect on the analog brand, has…

A study carried out by the Presa Comunicaciones agency reveals that only 30% of Spanish companies have a global content plan that serves the consumer ecosystem in the midst of…

“If programmatic advertising allows a brand’s contact with each consumer to be personalized to the maximum through ads that are relevant to them, according to their preferences, interests, etc., why…

Investment in programmatic video is still modest, but follows an upward curve in Spain. The trends that are already a reality in the North American market are gradually settling in…

If there is one thing that managers like and that has become a kind of element that is always to be expected, it is measurement tools. Work is always marked…

Much is said about the subject, and a few write about it, but the reality is that the knowledge about artificial intelligence among many marketing professionals is quite far from…

Sunny day at the office. You look out the window and enjoy the sunshine on any given Monday. However, the morning progresses and a notification appears on the mobile with…

The Soccer World Cup is the most watched sporting event on the five continents: an audience of 3.2 billion people followed the previous edition, in 2014. Until then it was…

A month has passed since the European data protection law, the RGPD, was launched and taking the first balance of what it is assuming and the impact it is having…

Rivers of ink have been written before the entry into force of the GDPR and perhaps not so many, or very few, about the great favorable consequences that European regulations…

In the world of retargeting in ecommerce, performance is key. When approached by a second retargeting provider, marketers often fear that the second retargeted will generate worse results, cannibalization, or…

The Internet is one of the great targets of marketers because it is where their audiences are concentrated. Consumers have become enthusiastic Internet users and the network accompanies them everywhere…

Getting to know everything about your consumers is one of the great objectives of companies and brands. They need to accumulate information because this is key in order to reach…

The importance of the digitization of companies is one of the main themes in the business discourse of recent years, but the reality for SMEs is very different today, and…

One of the lessons that have to be learned when starting to work in an online medium is the importance of the moment. On the internet, after all, you are…

According to experts, the keys to professional recycling are investing in technology and fostering human skills that involve creativity and judgment, taking advantage of the fact that 85% of workers…

One of the things that brands and companies have put at the center of their strategy and which they give priority to is getting their consumers to leave evaluations and…

There was a not-too-long time when pacing an outdoor banner seemed like the most a business could do when it came to marketing. Fast forward to the present day when…

We have all seen it at some time in a social network. Someone posts a positive comment and gets a few posts and a few responses in terms of engagement.…

ICEMD, the Institute of the Digital Economy of ESIC Business & Marketing School, has carried out the study “An incomplete digital transformation” revealing the main obstacles to digital transformation in…

Digital marketing, as a whole, has become an essential element to get the right message at the right time to our audience and get connected. Ultimately, it is key to…

The report reveals that about two-thirds of brands believe that advertising and marketing technologies are not sufficiently integrated. Seven out of ten brands do not take an omnichannel approach to…

The greatest potential of retargeting unfolds in a small fraction of the time. Within this time, many analyzes and decisions are made: from reviewing the user’s history in particular and…

Many organizations fail to make a complete transition to digital technology. Instead, they try to fit data-driven and digital systems of work into their existing paradigms, or they refuse to…

One of the elements that have stood out in recent times in the strategy of brands has been the role of youtubers and video content. The most popular profiles on…

Crete , has published what it foresees to be the seven main trends of 2019. The regulation of user data, technological advances and the adoption of Artificial Intelligence in digital…

With programmatic marketing in full adolescence and with a new decade just around the corner, Media Math reveals in an internal document that 2019 will be the year of doing…