Your sales presentation sucks. Believe me. While I may not have looked at yours specifically, I feel pretty confident making a broad generalization here: Most sales presentations suck. If they’re anything like what I’ve seen from my early customers and the hundreds I’ve seen as a COO, they’re boring, stuffed, and tone-deaf. Imagine a first date, when you hear this guy buzzing non-stop, what sounds like a resume, and you’ve been trying to scam the exits. Yes, many sales presentations are the business equivalent. You think you own the room, but you’re actually losing leads within the first few minutes and losing more in the process.
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This has reached epidemic proportions, and as a business coach, I see it as my job to intervene. The first step is to understand that you have a problem. So tell me: My sales presentations suck and I’ll make them better. Join Coach for an in-depth look at China Phone Number a new topic each month in our series of free virtual events. The pitch is lazy (and outdated) I understand what you’re trying to do, but you’re doing everything wrong. You think your buyers want to see feature and detail slides one by one to demonstrate the quality of what you’re selling. No, they don’t want that. A sales pitch is a stream of information that includes some hoaxing.
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Whether your pitch comes in the form of a data packet, a slideshow, or a talk track, the effect is the same: even the most interested prospect can start to slack off. People don’t take information that way. And you picked the wrong time to share it. But Chris, didn’t you say we need to educate our customers? Yes you are. But here’s the thing: sales meetings are Aero Leads not the time for education. Let me repeat: don’t waste your precious time having customers babble about what you’re selling. You should use the time before and after the meeting to educate. During meetings: Focus on listening and asking questions. Focus on potential customers’ problems and challenges. Ask follow-up questions to get to the heart of what they’re grappling with. Spend more time talking and more time listening. In doing so, you build a relationship. You will be seen as someone who understands the client’s needs.