Purpose Like I said before, start broad. What is the purpose or mission of your company? As a group of employees, what are you going to do? Your content should align with your company’s overall cause and should drive results that directly relate to your bottom line. But if you don’t know what that is, how do you know which direction to aim your content in? It’s easy to think that content marketing is all about search engines and organic traffic. It is not. It’s about advancing your organization’s mission. Determine what you want to achieve with your content Now let’s zoom in a bit. Remember to keep each factor in mind as you set goals for your content.

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Think about the resources at your disposal: people, tools, time. Before you start defining your strategy, you need to have a purpose behind your content. How will your contentThis website stores cookies on your computer. These cookies are used to collect Belgium Phone Number information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. If you would like to find out more information.

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