Aero Leads

2020 brought with it an acceleration of the digital revolution that was already on the rise and this, in turn, represents endless opportunities for those who are dedicated to producing…

The relationship between brands and consumers has become increasingly complex. Not only are social and demographic changes forcing companies to adjust what they know and what they don’t about their…

In a society where image and video prevail as the protagonists of entertainment and advertising, audio is thought of as a resource of little use. Nothing is further from reality!…

When it comes to making big business decisions, why leave something so important to chance? The analytical marketing can help support those feelings with concrete data and ensure it is…

Many consumers have had the experience. They have signed up for an online service, such as a subscription to a medium, because the rate was attractive or because they wanted…

If something has happened in the last year, it has been the acceleration of the dependence of companies on their online services. With consumers locked in their homes, the web…

Among the many problems that threaten digital marketing and advertising, fraud is one of the recurring ones. Cybercriminals have understood that digital advertising is a potential source of juicy revenue…

Among the many changes that the pandemic has brought with it and that has settled in the day-to-day lives of consumers is the growth in consumption of online content. It…

Automation is one of the basic pieces of online advertising. Marketers leave it in their hands to serve ads on the network because, with it, they gain in time but…

In the list of problems of the network, one of those that companies see as a drag is that of false comments and opinions. Fake reviews distort the market, promoting…

Online videos have become the recurring gateway for companies to sell products in the world in which they now operate. Consumers spend more and more time on the internet and…

In one of the chapters of The Good Fight , the series that follows a group of lawyers, the protagonists realize that the judge who is trying one of the…

The European data protection law, the GDPR, generally known by its acronym GDPR, became a kind of potential nightmare for brands a few years ago. At the time it went…

At this point in the crisis generated by the pandemic, when we have been experiencing a coronavirus crisis and measures against the disease for more than a year and a…

At this point in the crisis generated by the pandemic, when we have been experiencing a coronavirus crisis and measures against the disease for more than a year and a…

In a way, there is a kind of feeling that what affects consumer marketing is completely different than what affects business-to-business marketing, and vice versa. The languages ​​to be spoken…

When September rolls around, traditionally, television networks presented their television grills of major premieres. During the summer, people didn’t watch TV, so there was no point in ‘burning’ titles. With…

One of the best things that could happen to us in the media in which I was working a decade ago – take or add a couple of years –…

The first two decades of the 20th century were, in a way, Jauja for marketers, at least when it comes to data and its use in marketing and advertising. The…

The tourism sector has been hit hard by the coronavirus and it is estimated that it has had losses of 750,000 million dollars. Also, the return to normality when it…

In the life of companies and industries there are moments when there are great ‘Himalayas’ to face. Its vertical walls paralyze many. However, the most audacious are capable of undertaking…

Introducing new platforms such as eSports or Tikor in communication strategies with creativity and innovation as the flagship is key to impact the youngest segments of society and future consumers.…

There are many pieces that must be integrated into the digital marketing strategy. Brands need to connect with consumers and they spend more and more time online. However, it is…

In the digital marketing strategy, videos are one of the tools that have grown most notably. They have done it as elements to position advertising, as demonstrated by the entire…

The difference between the success and failure of companies and brands is in more and more specific elements. The border that can lead in one direction or the other also…

In the face of substantial advancements in different techniques of net communique like net convention and podcasting, e mail nonetheless remains topmost activity on-line, in non-public in addition to business…

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