But not anymore. Once social media took over the world, everything changed. It is now an integral part of B2B marketing strategies. Still, many companies struggle to find effective ways to connect with South Africa Phone Number. Brand Storytelling : Still one of the best ways to increase brand awareness, reach new audiences, and gain more followers on social media. Storytelling gives you the opportunity to connect with your audience and tell a story about your company and its business. A story that resonates is one that is remember. It’s not just people who like good stories.

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As humans, we are born to understand the world in a narrative way. Stories grab us in ways that context-agnostic facts and figures can never do. According to research, 92% of consumers want ads to tell a story. Consumers South Africa Phone Number not only want to hear a story, but they also want it to be a good one. 55% were more likely to buy if they liked the story. Anyone trying to write the next great fantasy epic will tell you that creating a narrative that captivates audiences isn’t always easy. This is true whether we’re talking about a South Africa Phone Number 500-page novel or an Instagram Story.

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To understand how to attract potential customers, let’s take a closer look at brand storytelling, why it works and how to do it right. Why does storytelling work in marketing? If we can’t think in terms of stories — putting what we’re experiencing in the context of a narrative — life can seem South Africa Phone Number of random events. The human brain is programmed to make stories based on experience. As social animals, we are also connected to the stories other people tell us. This premise is backed up by scientific research showing that our brains produce oxytocin when we hear a good story.

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