In today’s employment landscape, securing and keeping a job is not the same as it was 20 or 30 years ago, even 10 years ago. This applies equally to the ways people look for a job. Every day people make more effort to be prepared and have a more complete professional profile, for the same reason they are more particular in the places where they will dedicate their talent and ability that they have worked hard to develop. For this reason, companies have had to change the way they recruit and select personnel. Before, the task of recruiting personnel fell solely to the resources department, and was more focused on selecting the most suitable among those applicable. Currently, everything has scaled and has been transformed according to the needs of the world of work.

Why use inbound marketing to attract talent?

Attraction marketing or inbound marketing is one of the methodologies most used by digital marketing companies and agencies. It focuses on the client finding you by their own means. And as its name indicates, you attract them until they Email Database Free become. Consumers of your product or service. It is from this vision that a concept known as inbound recruiting is deployed. Which is the recruitment technique to attract the talent that interests you as a company. There are some organizations that even already have an attraction manager. Who is dedicated to this area in order to get the. Right people who add value to the organization.

So how do you attract new talent?

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Here it will depend on the business and focus of your company, but it ranges from having a corporate website that is clear and attractive. Just as your team has corporate profiles that are the face behind the work that is done daily and humanize Aero Leads your corporate. But more than anything, develop content, in the company’s blog, in its social networks. Make articles, ebooks, videos, testimonials, infographics, etc. There are no limits to how you can develop your creativity in this regard.

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