It is not by chance that strong personal brands like Tony Robbins or service companies like VTEX invest in quality blogs . Blogging is the third most common content marketing strategy in the world, after video and eBooks. Companies that prioritized blogging in recent years saw a 1,300% return on investment . A notable example is the Washington Post blog , which in 2018 produced $14 million in monthly revenue.

Potential increase in your client portfolio

The most relevant consequence of the previous point, without a doubt, is the tendency to capture new clients. This thanks to the trust that your brand generates when you share quality information for free. Among YouTubers , for example, there are very successful cases of video blogs or vlogs that, in addition to being profitable in themselves, often become the main channel for attracting new customers. Of course, the how to get an indian number success of the process implies professionalism, which requires the handling of specialized tools and resources, such as a video editor , a screen capturer, original music, among many others.

Content Monetization

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If you produce written or audiovisual content through streaming platforms, there are several medium and long-term monetization options. Advertising, paid courses and tutorials, consultancies, coaching: the list is extensive. On the Aero Leads other hand, by increasing the visibility of your brand or company, the benefits can go beyond profitability. For example, you can generate beneficial alliances and relationships in multiple areas, both for the parties involved and for your audience. From the strictly personal and/or corporate, relevant changes can be generated in community, national or international instances.

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