Instagram has become one of the most consumed social networks today. And for this reason it has become an essential tool in successful. Digital marketing strategies, with more than 700 million active users per month. However, it is well known that it is not enough to just publish. Content and wait for users to interact just for the sake of it. But it is also necessary to understand more deeply. How the technical part of this social network works, in order to ensure that our efforts will have the expected result.

What is the Instagram algorithm?

If you are interested in this article, you most likely already have a notion about social media algorithms, however, it is worth reviewing these basics: A computer algorithm is a set of instructions that allow data to be processed and a problem US buyers list to be solved. This in turn consists of three stages: an input, a processing and an output. And in social networks, how does the above translate? It means that Instagram — in this case — has specific rules for choosing relevant content , in what order it should be displayed in your followers’ feed, and basically how successful your Instagram post will be.

How the Instagram algorithm works in 2020

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So how does it work? What are the factors that you should take into account when publishing? Below we have prepared a list with the 5 main factors that Instagram takes into account, since its last change in the algorithm. 1. Interest Has it Aero Leads happened to you that you have consumed a lot of a specific type of content and then you do not stop seeing it everywhere? It happens with practically all social networks; with suggestions from Facebook, YouTube, Pinterest, Twitter trending topics , and—of course—Instagram. In this way, something that determines that certain publications appear above others is that it is the type of content that the.

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