Content that I like full animation work of delsey paris 07/24/2018 terms you should know about digital marketing audience management 10/18/2015 management defining the “target audience” today is somewhat different from the past. Partly because we have been accustom to describing target groups in the form of demographics since time immemorial. But when entering the digital mia era, the target grouping is more detail and complex. That gave birth to new words. For use in mia management to be more efficient that includes general own mia communications all the way to advanc targeting/programmatic advertising purchases.
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In today’s blog, I would like to briefly summarize. Some of the technical terms that we may be familiar with (or not?) that are describ in part in. The rise of platform marketer book . Briefly 1. Audience to put it simply, an audience is a group of people who can receive information or message that a brand conveys. Of course, audience here can receive messages either directly from the brand or from other publishers. Of course, when talking about audience is a very Slovenia Phone Number large group of people. (if there is no subdivision again), such as people who visit the website. People who follow on facebook or people who watch tv. 2. Consumer segments while an audience may be a relatively large group of people, consumer segments refer to groups of people who are “like” in some way. (or more), which is caus by the analysis process that we often call segmentation.
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Or use behaviors, attitudes, preferences, regions, or even other information that marketers can see and use as a criterion by doing segementation this is one of the important steps in marketing strategy that has it all. 3. Personas even though it is divid into segments, but it still has an image of being a “Group of people”, doing persona is helping to create a “Representative” of that Aero Leads segment so that marketers can understand and see a clear picture of the segment as follows: say (instead of speaking so broadly that you’re not sure exactly what kind of image this group has). In making a persona, it’s usually about finding a person or someone who is outstanding.