Tips to maximize conversions * 11 ways to improve the relevance. Score of your Facebook ads Tool. Unbounce Your landing page for your video ad should also be optimized. One way to do this is to make your landing page design similar to the video. By this I mean that the design style (color palette, call-to-action, ad copy, etc.) you use in your video should also be used on the landing page. When the copy and design of the landing page is similar to the video. It gives visitors a sense of familiarity, especially to cold visitors who are viewing your website for the first time. This comfort can further increase conversion rates. A great example is this landing page from SEMRush’s Marketplace: make your landing page look like your

video ad This video ad (which I shared earlier) leads to the

landing page above:facebook video ad example You will notice that the landing page looks a lot like the video ad. It has the same ‘Marketplace’ logo, same color scheme (background color, call-to-action button color, etc.), same font, etc. When people visit the landing page through the ad, they Norway Phone Number feel certain they are in the right place. You can set up your landing page with a highly customizable landing page builder like Unbounce: no bounce landing page builder They have several templates that make it easy to quickly set up a landing page that looks exactly like your video.

If you want to make your landing page even more familiar,

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I recommend embedding the video you used in the ad or even a longer version of it at the top of the landing page. Videos can increase your landing page conversion rate by 80%. Unbounce has a video widget that makes it easy to add a video to your landing page. All you need to do is upload the video to a separate host, add the video widget, then copy and paste the code. Use a good platform like Wistia to host your video as it provides detailed watch time analytics: wistia video analysis This data can not only be used to improve the video on the landing page, but also the video in the ad. Leadpages is another great landing page builder for creating high converting pages. And if you run an e-commerce store, there are e-commerce

landing page builders like BigCommerce and 3dcart that make it easy to set up high-converting e-commerce landing pages. Click here to download it for free now! We’ve helped Fortune 500 companies, VC-backed startups, and businesses like yours grow revenue faster . Get a free consultation Tool #6: KyLeads The tactics above can help you dramatically improve your video ad and landing page conversion rates. But even then, most people who visit your landing page won’t convert. The average landing page converts at 4.02%, and even in the highest converting industry, the conversion rate is 6.1%: average landing page conversion rate

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