Maximum Performance Campaign: Everything you need to know
This summer, in Google Ads, a new type of campaign has appeared, the Maximum Performance campaigns (Performance Max) that come one step closer to automation and machine learning to help you, taking advantage of the full potential of Google ads, to create a funnel and maximize conversions. This new type of campaign has replaced Smart Shopping and we want to tell you all the keys to obtain the best results. Contents 1 How does the campaign work? 2 How do…
What is Pinterest Ads? Advertising on Pinterest Ads by Carmen García Robles
Comments what is pinterest ads Facebook, Instagram and increasingly. TikTok are some of the social networks that come to mind when we think about online advertising. That does not mean that there is no room for the development of online advertising on other social networks. On the contrary. Can be a very good option to make your product or service known to your target audience. As well as to position yourself in the main search engines. Pinterest is a social…
What are YouTube tags and how to generate them
Comments Many times we invest a lot of resources in creating the perfect video. We buy a powerful microphone. we invest in a perfect set to record a Netflix episode and that’s it. We believe that with this we are going to succe. but no. You have to optimize the videos. do a little SEO and it the details of the video. Such as adding YouTube tags that are relat to the content itself or searching for keywords to position….
What is the ALT tag in an image and how to use it in SEO
ALT tags and how to use them in seo. The ALT tag (also called alt text or alternative text) is an HTML attribute that describes. The content of an image and is a fundamental element of web accessibility. In case the image is broken, does not load correctly. Or cannot be seen (as in the case of the blind) the ALT tag provides the information about what is represented in the image. But the importance of the ALT tag goes…
What is YouTube Studio
If you’ve been creating content on YouTube for a while. you’ll realize that the tool we all us Creator Studio gave way to Studio. an improv application of what we could already do. but with more complete metrics and a multitude of benefits . There are two ways to access Studio. Through the web version of YouTube and by downloading the mobile application. Both options are free. Contents 1 YouTube Studio Web 2 Studio descargar app Studio Music 4 Advantages…
What is spam? How to detect and prevent it on my website by Eduardo Carabaño
Comments what is spam is a problem that affects millions of people around the world. It is a threat to the security of our data and can damage our websites and worsen the experience of our users. In addition, has a negative impact on our privacy and can interfere with our work or studies. Therefore, it is important to know what this phenomenon is, how to detect it and how to prevent it. And if you don’t take measures to…
With the arrival of the 2020 pandemic
SEO for SMEs are all those strategies that are carri out within the website itself (SEO on page) and outside of it (SEO off Page) to position themselves in the first results of Google or other search engines through words or terms. keys that are profitable for the business. In other words. the objective of SEO for companies is (or should be) to appear in those search intentions of users that are relevant to the business. either for brand strategies…
SEO in the Media! This is where the current situation
In media SEO they would answer: the best way to find it is to index it before it dies . There are many digital media, newspapers and current blogs that compete to position themselves first for the hottest topics in society. In this post we are going to review what SEO in the media is like and what characterizes it to create your own ecosystem within SEO. And we will give the keys to how to carry out a Media…
Google multisearch: the revolution in the mobile search engine
At the company’s third Search On. the event aim at publicizing the latest developments in its best-known search engine and services. Google present a new reinterpretation of search results. now call multisearch. Contents 1 A new step towards a much more visual and practical concept 2 What are the 5 main changes you will find in Google multisearch? 2.1 A new. much more visual appearance 2.2 Increasingly advanc result suggestions 2.3 Improv searches through images 2.4 Improv Google Lens Translation…
Local Campaigns in Google Ads
.The main objective of local Google Ads campaigns is to make it easier to promote your stores to users in your area. It is a very powerful tool that allows the advertiser to connect with their potential customers. And provide them with the necessary information so they can visit your store. Basically, they serve to increase local notoriety. As I have told you before, local campaigns are designed to provide potential customers with the information. They need to help them…
How to add Whatsapp button in WordPress
For your website to be successful, it is essential that there are communication channels through which users can contact you. Traditionally, the most common channels were the contact form. Email address and telephone, but it is increasingly common to find other means of contact such as chatbot or WhatsApp. The more the better. We are used to “less is more” but in the case of communications. Forget about it! The more communication facilities you give to the user, the more…