Attention on social media can be measured in seconds instead of minutes. Your update wants to tempt me to click and interact with your content, but there are hundreds of other posts just below you that call for my attention. It is. Also, if I paused because I selected an eye-catching image, my finger is always resting on the screen, waiting to flick scroll the content on the feed and leave the screen.
The bad news is: This fleeting first impression may be the only opportunity many have to discover your content. And even if you waste that opportunity, we never know, so it doesn’t matter how well your social content may be researched, savvy, creative, and versatile. ..
Sure, you can’t judge a book by its cover, but in a crowded bookstore, finding a book that you can enjoy while skipping thousands of other books that Canada Mobile Number you don’t have time to “judgment” by reading the cover. I can. Similarly, if your social media feed is clogged with attention-grabbing content links, you should
Expect people to stop and get attention with your image selection
You can’t tell the book by the cover, but it helps. Same as the image posted on #socialmedia, says @Kimota. Click to tweet
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Outside the picture?
As I scroll through my Twitter feed, I see a heart symbol in my tweets, laugh, and sometimes click links. When I found the same image attached to two almost consecutive tweets originally posted every 5 minutes. Two people mistakenly used the same common stock image to promote two very different blog posts. One is a comparison of blog platforms and the other is a list of content marketing tips.
Within the context of each post, a common stock photo of a keyboard-typed hand tells two different
stories. Do you want to install plugins in WordPress or write great marketing content? Sure, these topics are duplicates, so they could be both, but neither. The same image makes sense in articles about bookkeeping, desktop games, or online shopping.
The unspecified nature of such stock images means they cannot be independent-they need context because they have virtually no own thing. The image matches the content only when it is placed within or next to the content. Placing the same image in a different context will change the message (such as that) it contains.
Also, sharing socially can obscure the context provided by an article at a glance. This is what most people see when scrolling through the feed. Suddenly, the stock image runs the risk of becoming as uncharacteristic as a black T-shirt at a heavy metal concert.
According to @Kimota, there is a risk that the stock image is not as distinctive as the black T-shirt at a heavy metal concert. Click to tweet
That so many brands and marketers, like all other updates that have just scrolled, pay particular attention to updates when they look bland, predictable, and uninteresting.
How do you expect it?
Carefully Selected Related Content: Say No to Stock Photos to Create Real Images
The picture draws a thousand words
Anyone who claims the importance of images in content, social, or almost everywhere is almost certain to cite the old chestnut that our brain processes images 60,000 times faster than text. Such large and exaggerated statistics will slam dunk almost all discussions. So, as many have tried, it’s pretty disappointing that it could be * gasping * fake news, but no one has tracked the original source of this claim. A big claim requires a lot of evidence, and the source cannot be just another blog post quoting the same statistic, so everyone uses a statistic without a source or a miscited statistic. Please knock off. Thank you.