Have you considered making or improving your company’s advertisements? What are the guidelines for making an ad that really works? How many types are there? Which channels should you focus on? The truth is that these are essential resources for any marketing strategy , because —when they are well designed and implemented— they help you transmit your company’s message perfectly, attracting the attention of your prospects and gaining more customers. Do you want to know all the details? In this article, we will explain the concept of advertisement, along with its characteristics, and classification, and we will tell you how you can make your own.

What is an Advertisement?

An advertisement is a message to promote a product or service to your potential consumers, and thus convince them to purchase it. Its characteristics vary depending on the different formats, such as image, a text, audio, a video, among others. In a nutshell we can say that they give you the opportunity to capture the attention of your audience and get more sales. In general, the ads are made up of these albania whatsapp number elements: Message: It is what you want to convey to your audience, how you want them to perceive your product or service. Format: If it will be physical or in digital format, and what type of advertising it will be. The audience is the public you want to receive your advertising message.

Traditional Ads Vs. Digital

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Previously, the concept of advertisement was linked only to those. Made through traditional media, such as billboards. Television ads, newspapers, magazines, and billboards. However, this has been changing. With the imminent dominance Aero Leads of the digital age, so now we have more options. When it comes to advertising a product, such as ads on social networks, on google, and on websites. Another thing that has changed is what advertising ads used to have. A much more invasive approach, only focusing on the product. Seeking to have the widest possible reach without taking into account the target audience.

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