For an online business, it is necessary to have a good SEO and SEM position if you want to have a bigger position on the web. Therefore, although both are important when it comes to gaining visibility on the Internet, there are significant differences between them. Therefore, if SEO (Search Engine Optimization) is the discipline responsible for improving the site’s placement in search engines. SEM (Search Engine Marketing) is a strategy aimed at obtaining the position indicated in the posting of advertisements. For this reason, considering its importance, there are specialized agencies that analyze trends in SEO and SEM every year. This is the case, for example, of eStudio34, which has just released a guide to SEO and SEM trends in 2020.

SEO Trends for 2020

The Guide to SEO trends for 2020 sets out some of the strengths. Of this discipline in anticipation of the coming year. Thus, first of all, the guidelines emphasize the importance of using structured data to take advantage of low-pressure searches, directly related to user requests made by voice. In addition, the guidelines also establish the need to create local content in order to car bodies parts email list benefit from the special functionality of the local algorithm. For this reason, we encourage the guide to provide most of the links to local search engines. Likewise, the manual also highlights the importance of data mining to understand the needs and tastes of potential customers, based on the application of semantic analysis.

In the SEM Trend Guide for 2020 there is talk,

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Among other things, of Machine Learning, which makes it possible to create and execute 100% automated campaigns. Similarly, the SEM trend guide also includes some of the big news of Google Ads in 2020. So, according to the guide itself, these improvements depend on more automation. more and in new creative ways. In this regard, the guide introduces some innovations in Aero Leads the field of SEM related to the level of automation and the application of artificial intelligence. Likewise, it points to the emergence of new campaign formats such as gallery ads, Discovery campaigns and lead-based extensions. All of them are innovative designs that will increase the reach and effectiveness of advertising campaigns developed by various companies through the Internet.

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