These usually include actions such as segmentation. Marketing campaign management. Social networks. Lead cultivation. Workflows. Email marketing…etc. In conclusion, With marketing automation we manage to reach the right person at…

Lead nurturing vs. Lead scoring lead nurturing it refers to the nutrition and maturation of leads or contacts. The purpose is to automatically send communications and provide valuable content to…

Common mission : a common mission must be achieved for all those involved. It will also make the company more competitive because a great coalition that includes customers and partners…

Carlos was the director of digital transformation of mobile world capital. In conclusion, And assumed the direction of the 5gbarcelona project. To turn the city into a. In conclusion, hub…

Juan grana expert in neuromarketing. In conclusion, Founder and with more than 20 years of experience in the world of marketing as a director of different multinational companies. Graña has…

Who to follow in Aitor elizegi athletic club president after more than thirty years of experience. In conclusion, in advising and directing projects related to the world of restaurants. Space…

But only 5% of consumers between the ages of 55 and 64 trust the products they recommend. Successful examples cougar: it is one of the big firms that have trusted…

He must focus his speech on clearing all doubts and dismantling the cons that the other person may adduce. In this way. There will be no arguments or reasons why…

Willing to pay their price. Due to the high production costs. The final price of these ecological products or services is inflated. 2. Problems with current providers some vendors want…

Society in aspects related to the environment has grown. More than 75% of citizens have stated that they are interested in ecology and concerned about the environment. Today many people…

Quality content and does it in a personalized way with the aim of converting them into customers. Connecting with each potential customer manually can lead to a disproportionate investment of…

And above all. To be well valued by it. It is very important that customers identify this brand by the small details. Whether it is a campaign. A slogan or…

Much more aimed at recruitment. Loyalty to existing customers can be up to five times cheaper than capturing new ones. H2h or human to human marketing is a reality. The…

As a rule. Positions linked to db are users with a strong technical background: engineers. Statisticians or mathematicians. For example. On the contrary. The teams focused on bi have careers…

Big data and business intelligence: what they are to understand the differences between big data and business intelligence. You have to know both concepts. What is big data? Big data…

But before her. What is the most appropriate response? Make a greener or more social ad? Increase sales in a campaign. Or link them by really telling them our purpose…

So that the impact on the ecosystem is much less. Also. It is necessary to adequately remodel the production process. To reduce as much as possible the emissions that are…

In this sense. One of the best examples of this practice is coca-cola. Which has a sound identity consisting of 5 sounds that it introduces in all its advertisements. And…

Siri. Bixby. Google assistant … all these names of voice assistants are more and more present in our daily lives. And it is that voice search or voice marketing is…

Where brands are increasingly achieving better mobile experiences. But the data shows a reality: regarding the desktop. Mcommerce needs to improve its checkout process . The conversion is lower on…

The roi for brands in greater new social networks with a high roi along the same lines as the previous trend. We also find social networks or communities. Dominican republic…

In the field of social media. It will mean that we will be able to contact our users more quickly and automatically. Increasing the ratio in response time. This will…

They have a prominent role. The panel of suppliers must be managed. Establishing very clearly what the role of each of them is and how it is desired that they…

Companies have no interest in internally maintaining functions that do not contribute to the strategy. If you continue to insist on optimizing the purchasing operation. Improving the efficiency of the…

Are characteristics that should be assessed before choosing the messages. Channels and other key aspects. 2. Define the objectives it is essential to know what challenge the firm sets itself.…

The coronavirus crisis should teach us that we have to humanize our economy and our companies. And not only in relation to our customers. But also to our employees .…

In this excellent text he contrasts the paradigm of “creating value for the shareholder” as the main purpose of a company with that of “creating value for the client”. At…